"Ukrposhta" will spend over 7 million hryvnias on advertising on YouTube and TikTok

"Ukrposhta" will spend over 7 million hryvnias on advertising on YouTube and TikTok

The state enterprise «Ukrposhta» has announced two new procurements using budget funds.

This pertains to services for placing advertising materials of JSC «Ukrposhta» on YouTube. The tender is planned for an amount of 5.47 million UAH.

This involves displaying advertising announcements on YouTube and services for managing the advertising campaign (including: preparation of media plans for promoting the direction, optimization of advertising material placements, etc.).

Another tender has been announced for services related to the creation and placement of advertising materials in the form of audiovisual works (video content) on the personal pages of third parties in the social network TikTok.

The tender amount is 1.98 million UAH.

According to open data, Ukrposhta requires the following services:

• for the creation and placement of advertising materials on a blogger’s page on the Internet (TikTok): Video views 100k-200k
• for the creation and placement of advertising materials on a blogger’s page on the Internet (TikTok): Video views 500k-700k
• for the creation and placement of advertising materials on a blogger’s page on the Internet (TikTok): Video views 700k-1M, etc.